Holiday Campaign

International Centre for Youth Gambling Problems and High-Risk Behaviors

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Media | Holiday Campaign

2021 Gift Responsibly Campaign

In June, the National Council on Problem Gambling (NCPG) and the International Center for Youth Gambling Problems & High Risk Behaviors at McGill University announced the Gift Responsibly Campaign (GRC), a re-branding and expansion of the former Holiday Lottery Campaign. Each year lotteries around the world help raise awareness about the risks of underage lottery play during the December holiday season. While the campaign aims to continue its focus on holiday season giving at the end of the year, the name change enables lotteries to expand the responsible giving messaging for all the occasions where children might receive lottery tickets as gifts (e.g. birthdays, graduations, etc.). In addition, the GRC will offer lotteries and other organizations three new creative collateral design options, including digital files that can be used for social media sharing.

The Campaign started in 2002 in response to research showing that early childhood gambling exposure, especially lottery play, can increase the risk of developing gambling problems later in life. This public awareness campaign focuses on discouraging adults from giving children lottery tickets as gifts. The GRC is also endorsed by the European Lotteries (EL), the North American Association of State and Provincial Lotteries (NASPL), and the World Lottery Association (WLA).

"The new Gift Responsibly Campaign name makes it easier for participating organizations to raise awareness that lottery tickets, the form of gambling with the broadest participation, should not be given as gifts to children for any occasion during the year," said NCPG Executive Director Keith Whyte.

Dr. Jeffrey Derevensky, Director of the International Centre for Youth Gambling Problems and High-Risk Behaviors at McGill University, also points out the campaign partners believe the name change fundamentally reinforces lottery corporation policies respecting age prohibitions.

During the holiday season, participating lottery organizations engage in different levels of public engagement classified as Lottery level 1, Lottery level 2, Lottery level 3. In recent years, non-lottery organizations have also joined the Campaign. These engagement levels will only be used during the holiday season enabling participating organizations to determine how to further disseminate the campaign message throughout the year. To learn more information about the GRC and view the new collateral design options on the NCPG website, go here. Updates to the accompanying toolkit will be coming soon.

Last year, for the third year in a row, 100% of Canadian and U.S. lotteries, along with numerous international lotteries, non-lottery organizations and many NCPG members joined the GRC to promote responsible gambling. The expectation is the greater flexibility with the GRC messaging and materials will increase the already robust participation levels.

2020 Holiday Lottery Campaign Particpants

Lottery Level 3

Alberta Gaming, Liquor and Cannabis, British Columbia Lottery Corporation, Connecticut Lottery Corporation, DC Lottery, Hoosier Lottery, Illinois Lottery, Mississippi Lottery Corporation, New York State Gaming Commission - Division of the Lottery, Oregon State Lottery, Virginia Lottery.

Lottery Level 2

Arkansas Scholarship Lottery, Colorado Lottery, Florida Lottery , Georgia Lottery Corporation, Hrvatska Lutrija (Croatia), Iowa Lottery Authority, Ireland's National Lottery, Kentucky Lottery Corporation, Lotto New Zealand, Massachusetts State Lottery, Minnesota Lottery, Missouri Lottery, North Carolina Education Lottery, Ohio Lottery Commission, Osterreichische Lotterien GmbH (Austria), Pennsylvania Lottery, Rhode Island Lottery, South Dakota Lottery, Tennessee Education Lottery Corporation, Texas Lottery Commission.

Lottery Level 1

Arizona Lottery, Atlantic Lottery Corporation, California State Lottery, Delaware Lottery, Idaho Lottery, Kansas Lottery, Loto-Quebec, Louisiana Lottery Corporation, Manitoba Liquor & Lotteries , Maryland Lottery and Gaming Control Agency, Michigan Bureau of State Lottery, Montana Lottery, Nebraska Lottery, New Hampshire Lottery, New Jersey Lottery, New Mexico Lottery, Nova Scotia Gaming Corporation, Oklahoma Lottery, Ontario Lottery and Gaming , Saskatchewan Lotteries , Sazka, South Carolina Education Lottery, Vermont Lottery, Washington's Lottery, West Virginia Lottery, Wisconsin Lottery, Wyoming Lottery Corporation.

Non-Lottery Participants

AdCare Educational Institute of Maine, Armstrong Indiana Clarion Drug & Alcohol Commission, Association of Problem Gambling Service Administrators, Big Village, CCDAEC, Council on Chemical Abuse, Employee & Family Resources, Holcomb Behavioral Health Systems, Illinois Council on Problem Gambling, Indiana Council on Problem Gambling, Jackpocket, Maine Council on Problem Gambling, Maryland Center of Excellence on Problem Gambling, Maryland Council on Problem Gambling, Massachusetts Council on Gaming and Health , Nebraska Council on Problem Gambling, Northstar Problem Gambling Alliance, Ohio Department of Mental Health and Addictions, Oklahoma Association on Problem and Compulsive Gambling, Problem Gambling Services, Rhode Island Council on Problem Gambling, Scientific Games, South Suburban Council, Substance Abuse Services Center, Treatment Alternatives for Safe Communities (TASC), The Florida Council on Compulsive Gambling, Umatilla County Public Health.

2019 Holiday Lottery Campaign Particpants

Lottery Level 3

British Columbia Lottery Corporation; Connecticut Lottery Corporation; DC Lottery; Hoosier Lottery; Illinois Lottery; New Jersey Lottery; Oregon Lottery; Virginia Lottery

Lottery Level 2

Alberta Gaming Liquor and Cannabis Commission; Austrian Lotteries; Florida Lottery; Hrvatska Lutrija d.o.o.; Iowa Lottery Authority; Ireland's National Lottery; Kansas Lottery; Kentucky Lottery Corporation; Maine Lottery; Massachusetts State Lottery; Michigan Lottery; Minnesota Lottery; Missouri Lottery; New York State Gaming Commission; North Carolina Education Lottery; Ohio Lottery; Rhode Island Lottery; Texas Lottery Commission

Lottery Level 1

Arizona Lottery; Arkansas Scholarship Lottery; Area Substance Abuse Council (ASAC); Atlantic Lottery; California Lottery; Colorado Lottery; Coos Health & Wellness; Delaware Lottery; Georgia Lottery Corporation; Idaho Lottery; Loto-Quebec; Lottotech Ltd (Mauritius); Louisiana Lottery Corporation; Manitoba Liquor & Lotteries; Maryland Lottery and Gaming Control Agency; Montana Lottery; Nebraska Lottery; Nederlandse Loterij (Netherlands Lottery); New Hampshire Lottery Commission; New Mexico Lottery; North Dakota Lottery; Nova Scotia Gaming Corporation; Oklahoma Lottery; Ontario Lottery and Gaming Corporation; Pennsylvania Lottery; Saskatchewan Lotteries; South Carolina Education Lottery; South Dakota Lottery; Tennessee Education Lottery Corporation; The Mississippi Lottery Corporation; Ukrainian National Lottery (UNL); Vermont Lottery; Washington's Lottery; West Virginia Lottery; Wisconsin Lottery

Non-Lottery Participants

AdCare Educational Institute of Maine; Area Substance Abuse Council (ASAC); CACY Community Action for Capable Youth; Community & Family Resources; Community Action for Capable Youth; Community and Family Resources; Indiana Council on Problem Gambling; Jackpocket; Kansas Coalition on Problem Gambling; Lake-Geauga Recovery Centers; Maine Council on Problem Gambling; Maryland Center of Excellence on Problem Gambling; mkodo; Nicasa Behavioral Health Services; Northstar Problem Gambling Alliance; Ohio Mental Health and Addiction Services; Problem Gambling Network of Ohio; RI Council on Problem Gambling; Rosecrance Jackson Centers; Scientific Games; Southwest Michigan Behavioral Health; SustainableGAMING; The Florida Council on Compulsive Gambling; The Zepf Center; Umatilla County Public Health

NASPL Endorsed Campaign

In October 2013, at the annual North American Association of State and Provincial Lotteries (NASPL) meeting in Providence, Rhode Island, the NASPL board of directors unanimously approved a resolution encouraging participation in the annual Holiday Campaign. The resolution states that the NCPG/McGill University Holiday Campaign is an effective way to promote responsible gift giving of lottery games and products and that member organizations are encouraged to participate in this effort to the extent allowed by their governing laws and regulations. We are grateful to NASPL for their support and look forward to working with lottery corporations to further share and increase the visibility of this important responsible gambling message.

Congratulations to the Holiday Campaign Award Winners!

Annually, awards are granted to recognize campaign participants who have developed materials and campaigns supporting this responsible gambling initiative. Past winners include:

  • 2021 - North Carolina Education Lottery
  • 2020 - Illinois Lottery
  • 2019 - IGT Indiana (Hoosier Lottery)
  • 2018 - New York Council on Problem Gambling on behalf of the New York Responsible Play Partnership
  • 2017 - Oregon Lottery
  • 2016 - British Columbia Lottery Corporation
  • 2015 - British Columbia Lottery Corporation
  • 2014 - Hoosier Lottery (Indiana)
  • 2013 - Illinois Lottery
  • 2012 - Connecticut Lottery Corporation (U.S.) and British Columbia Lottery Corporation (International)
  • 2011 - Connecticut Lottery Corporation (U.S.) and Austrian Lotteries (International)